brush the itch, don’t scratch
I have really bad skin, and spend ages in the morning covering it up (can’t go out until it’s perfect). If I get an itch on my face during the day, I can’t possibly scratch it with my fingers or nails, as that would ruin it. So now, I’ve developed this habit of using a bit of hair to ‘brush’ away the itch, as I feel this will be less damaging to my face.
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i learned a trick from ashley judd (not personally, but saw an interview!) regarding itchy mosquito bites: pat them gently with your fingertips instead of scatching with your nails. it sounds ridiculous but it actually works. i have sensitive skin and try so hard not to scratch- this was a great tip.